Added Capabilities that made MVP Competitive

August 2021 - Feb 2023

IBM Data & AI - Data Governance Catalog

Business Problem:

After launching a new capability, the product team sought to identify key enhancements needed to make the MVP competitive in the market.

Research Program:

  • Secondary research to ensure we are building on existing insights from previous studies

  • Generative interviews (3) explore user roles, current processes, pain points, opportunities, use cases, and needs.

  • Prototype testing (3) to assess the information provided and actions users anticipate taking based on business scenarios

Impact:

Research identified a major bottleneck which was able to be further investigated and resolved in the MVP through enhancements and additions to the capabilities. Removing this bottleneck makes our MVP stand out against competitors and helped us to be identified as a Leader in the 2024 Gartner Magic Quadrant.